Source: http://feedproxy.google.com/~r/BeautyFromAfar/~3/N2-WSr3iONw/
mouth surgery tooth implant procedure dental news dental implant procedure dental implants surgery
maxillofacial surgeon oral maxillofacial surgeon oral and maxillofacial surgeon dentistry oral surgery oral surgery dentistry
oral maxillofacial surgeon oral and maxillofacial surgeon dentistry oral surgery oral surgery dentistry periodontics
dentist implants implants dentist teeth implants cost dental works denture implants
oral implants dental crown oral tooth surgery sedation dentistry crown tooth
Creating effective dental websites and blogs takes more than just passion. Choosing and presenting the right images adds visual appeal, framing your most relevant, interesting content. Dental photography has a practical function, too, making it invaluable for SEO purposes.
Let’s look at the image below, originally named shutterstock_156074651.jpg. Nothing about this file name is interesting to a Google web crawler. To pique its interest, we assign a relevant file name that includes our keyword, preferably one that corresponds with the title tags and focus for the specific page on which it appears. You’ll see that I’ve changed the file name of the image to something more appropriate, dental-photography. By the way, Google prefers hyphens over underscores. 
Suppose this image doesn’t load correctly in your browser. The alternative text tag, or alt text, offers a reasonably detailed description of what you should see. Including your keyword in the alt tag is also a sneaky but totally white-hat-friendly SEO practice. Don’t go overboard with the adjectives, and for the love of Google, NEVER cram several keywords into a single alt text field. One sentence is sufficient. A good alt text for our image here would be something like “Bad dental photography gives Jill and Shauna giggle fits.” Those are actor portrayals, by the way.
The image title tag doesn’t hold as much sway with crawlers as it once did, but every little bit helps. We usually use the same text for the image title and alt text tag. If you hover your mouse over our image at right, you’ll see that the title appears in a small yellow box.
We love stock photography. It’s economical and adds visual interest by breaking up large blocks of text in blog posts and webpages. That, and you can find an image of just about anything. You want pictures of an attractive model with a fried egg hat and bacon earrings? An obese, well-dressed man with a pineapple for a head? No problem, but I digress. The point here is that stock images are better than no images, more so if you choose photographs that reflect your practice, your patient demographics, and, for dental blogs, the subject under discussion.
If your patients give you permission to showcase your handiwork by sharing case photos on your website or social media, go for it. There’s something reassuring in seeing a “real” person as opposed to several stock images of perfect people with perfect smiles. They want to see perfect smiles, but not necessarily on perfect models. You can still use stock photography, but our clients often find that including an image gallery of patient before-and-after pictures generate hits, too.
We avoid using stock images of dental offices, staff, and procedures in progress because they set false expectations for patients. It’s the same need for authenticity that applies to images of real patients versus images of supermodels. Dentists whose offices have a distinctive look and feel do well to include these images on their website or on social media. Images of the outside of your office building are helpful for patients who are new to your practice or to the area.
About Jill: Jill Nastasia, CEO and Director of Business Development at MDPM, would prefer that you not use her Facebook photos as stock photography, but she’s not averse to becoming a meme. To connect with Jill, contact her at 972-781-8861, or send her an email.
Source: http://mdpmconsulting.com/2014/04/photography-marketing-for-dentists/
dentist implants implants dentist teeth implants cost dental works denture implants
"Your child has a cavity."
Not many parents want to hear those words, especially if their child has dental anxiety.
Last summer, I saw a three year old child who needed to have a filling on one of his upper molars.
The only reason he sat still in the chair long enough for us to remove the decay and get a filling put in was because we told him we were going to give him a yellow colored filling.
He loved tractors, and wanted it to be yellow like his toy tractor. When he was all done, we took a picture of it and gave it to him so he could show his friends and family.
I've found that giving children a colored filling (along with some other things we do to make the comfortable), helps them to sit in the dental chair and get their needed dental work completed.
Find out why baby teeth need to have fillings if they just fall out.
Colored fillings are made of the same composite materials as tooth-colored fillings, they simply have more exciting coloring added to them.
At our office, we have five colors to choose from: blue, green, yellow, orange, and pink.
To the right, you can see how the pink filling looks on a tooth - it's what most of the girls end up choosing. That filling, as well as the green one above, was placed to fill in a cavity that formed between the teeth, which is one of the more common places you can get a cavity.
While we can do a colored filling to repair most cavities in baby teeth, nobody has had us do one on a front tooth yet!
Source: http://feedproxy.google.com/~r/OralAnswers/~3/kFa1NiCY_l0/
implant dental dental implant oral surgeon tooth extraction implant dentistry
cosmetic dental surgery maxillofacial surgeons dental surgeon dental surgeons oral dental surgeon
oral dental surgeon dental oral surgeon facial surgery dental oral surgeons maxillofacial surgeon
dentist dental implants dental solutions oral dentist surgery oral surgery dentist dentist oral surgery
teeth implants implant teeth teeth implant cosmetic dental surgery maxillofacial surgeons
oral surgery teeth dental surgery cost dental dentistry dentist
dental solutions oral dentist surgery oral surgery dentist dentist oral surgery dental implant surgery
tooth implant cost tooth implants cost dental extraction dentist implants implants dentist
implants dental dental services implant dental dental implant oral surgeon
tooth implant procedure dental news dental implant procedure dental implants surgery dental implants procedure
maxillofacial surgeon oral maxillofacial surgeon oral and maxillofacial surgeon dentistry oral surgery oral surgery dentistry
oral surgeon tooth extraction implant dentistry dental treatment oral surgeons
wisdom tooth removal cost dentist dental implants dental solutions oral dentist surgery oral surgery dentist
Recent Comments