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Creating effective dental websites and blogs takes more than just passion. Choosing and presenting the right images adds visual appeal, framing your most relevant, interesting content. Dental photography has a practical function, too, making it invaluable for SEO purposes.
Let’s look at the image below, originally named shutterstock_156074651.jpg. Nothing about this file name is interesting to a Google web crawler. To pique its interest, we assign a relevant file name that includes our keyword, preferably one that corresponds with the title tags and focus for the specific page on which it appears. You’ll see that I’ve changed the file name of the image to something more appropriate, dental-photography. By the way, Google prefers hyphens over underscores.
Suppose this image doesn’t load correctly in your browser. The alternative text tag, or alt text, offers a reasonably detailed description of what you should see. Including your keyword in the alt tag is also a sneaky but totally white-hat-friendly SEO practice. Don’t go overboard with the adjectives, and for the love of Google, NEVER cram several keywords into a single alt text field. One sentence is sufficient. A good alt text for our image here would be something like “Bad dental photography gives Jill and Shauna giggle fits.” Those are actor portrayals, by the way.
The image title tag doesn’t hold as much sway with crawlers as it once did, but every little bit helps. We usually use the same text for the image title and alt text tag. If you hover your mouse over our image at right, you’ll see that the title appears in a small yellow box.
We love stock photography. It’s economical and adds visual interest by breaking up large blocks of text in blog posts and webpages. That, and you can find an image of just about anything. You want pictures of an attractive model with a fried egg hat and bacon earrings? An obese, well-dressed man with a pineapple for a head? No problem, but I digress. The point here is that stock images are better than no images, more so if you choose photographs that reflect your practice, your patient demographics, and, for dental blogs, the subject under discussion.
If your patients give you permission to showcase your handiwork by sharing case photos on your website or social media, go for it. There’s something reassuring in seeing a “real” person as opposed to several stock images of perfect people with perfect smiles. They want to see perfect smiles, but not necessarily on perfect models. You can still use stock photography, but our clients often find that including an image gallery of patient before-and-after pictures generate hits, too.
We avoid using stock images of dental offices, staff, and procedures in progress because they set false expectations for patients. It’s the same need for authenticity that applies to images of real patients versus images of supermodels. Dentists whose offices have a distinctive look and feel do well to include these images on their website or on social media. Images of the outside of your office building are helpful for patients who are new to your practice or to the area.
About Jill: Jill Nastasia, CEO and Director of Business Development at MDPM, would prefer that you not use her Facebook photos as stock photography, but she’s not averse to becoming a meme. To connect with Jill, contact her at 972-781-8861, or send her an email.
Source: http://mdpmconsulting.com/2014/04/photography-marketing-for-dentists/
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"Your child has a cavity."
Not many parents want to hear those words, especially if their child has dental anxiety.
Last summer, I saw a three year old child who needed to have a filling on one of his upper molars.
The only reason he sat still in the chair long enough for us to remove the decay and get a filling put in was because we told him we were going to give him a yellow colored filling.
He loved tractors, and wanted it to be yellow like his toy tractor. When he was all done, we took a picture of it and gave it to him so he could show his friends and family.
I've found that giving children a colored filling (along with some other things we do to make the comfortable), helps them to sit in the dental chair and get their needed dental work completed.
Find out why baby teeth need to have fillings if they just fall out.
Colored fillings are made of the same composite materials as tooth-colored fillings, they simply have more exciting coloring added to them.
At our office, we have five colors to choose from: blue, green, yellow, orange, and pink.
To the right, you can see how the pink filling looks on a tooth - it's what most of the girls end up choosing. That filling, as well as the green one above, was placed to fill in a cavity that formed between the teeth, which is one of the more common places you can get a cavity.
While we can do a colored filling to repair most cavities in baby teeth, nobody has had us do one on a front tooth yet!
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Source: http://www.richmondsmilecenter.com/blog/2013/10/18/richmond-va-porcelain-veneers/
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By Colby
If you have children, you know that kids are expensive. Between food, clothes, toys, music lessons and school supplies, you probably already spend more money than you want to. If this is the case, shelling out thousands of dollars for braces is probably the last thing you want to do. Before you make a decision on orthodontic treatments for your children, how can you know if they’re really necessary?
Crossbite
A crossbite can happen with just one tooth or a group of teeth. If your children seem to have one or more teeth that are too close to either the tongue or cheek, they could very well have a crossbite. The treatment for this varies, depending on the severity. However, the sooner it is corrected, the less expensive it will be for you.
Crowded Teeth
If your children complain about flossing, they could just hate the feeling of the floss in their mouth, but you should still check to see if their teeth are crowded. Teeth that are too close together can cause discomfort while flossing and are more likely to attract cavities.
Trouble Chewing
If your children’s teeth aren’t aligned right, you may notice them chewing their food on only one side of their mouth or swallowing food before it’s properly chewed. This can lead to complications and more problems down the road, so getting it taken care of soon is optimal.
Overbite or Underbite
If you think your children might be having trouble with the alignment of their teeth, ask them to give you a big smile. If a child’s lower jaw seems pretty far back compared to the upper jaw, they probably have an overbite. An underbite is when the lower jaw protrudes past the upper jaw. This is something that typically requires orthodontic work so it doesn’t get worse or affect other areas of the mouth.
Speech Impediment
While speech problems don’t necessarily come from teeth problems, they can. If you have trouble understanding your children sometimes and have to ask them to repeat themselves often, you may want to consider taking them to an orthodontist.
Irregular Loss of Baby Teeth
All kids lose their baby teeth at different times, but if you notice that one of your children seems to be losing his teeth early or late, it could indicate a problem. Also, pay attention to the rate at which your children are losing their baby teeth.
By taking your children to an orthodontist, their teeth will be healthier, and problems such as having a hard time eating or talking could be improved or fixed.
Anita is a freelance writer from Denver and often writes about family, health, home and finance. A mother of two, she enjoys traveling with her family when she isn’t writing. While many parents choose to take their children to an orthodontist for aesthetic purposes, the benefits of treatment go beyond appearance, says a Buford Orthodontist.
The post Top 5 Signs Your Kids Need Orthodontic Treatments appeared first on Worldental.Org.
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The success of dental and orthopaedic implants largely depends on integration into adjacent bone tissue. A research group at Uppsala University in Sweden has developed a new coating that has been shown to improve integration into bone and to prevent rejection of implants.
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